The following is a snapshot of the design process, showing the guidelines I used to create the logo in Adobe Illustrator. I used both Adobe Illustrator and Adobe Photoshop throughout this project to develop and refine the final design.
Design Process
Quantaleap
QuantaLeap is a forward-thinking financial consulting firm that needed a clean, trustworthy brand identity. I created a bold logo that reflects their strategic mindset, along with a color palette that balances professionalism and warmth. The brand system includes a primary logo, a black & white version for flexible use, and a social media icon for quick recognition across platforms. The design process also included precise layout guidelines to ensure consistency across all assets.
B&W Logo
Social Media Icon
B&W Logo
Color Palette Display
#100450
The deep navy background (#100450), inspired by military uniform tones to convey stability, strength, and reliability.
#f1c7a4
The soft peach accent color (#f1c7a4) was thoughtfully selected to reflect the client’s own skin tone, bringing a human, personal touch to the brand.