Pitch Deck Slides Preview
UX/UI Screens of the App Prototype
ReUse
ReUse is a sustainability-focused platform that helps users connect with trusted repair professionals or guides them in deciding whether to repair, reuse, or recycle their devices. The goal was to create a friendly, trustworthy identity that aligns with their mission to reduce electronic waste and empower people to make smarter tech choices.
I designed a clean and approachable logo system in both full color and black & white. The soft, eco-inspired color palette reflects the brand's connection to nature and sustainability. In addition to branding, I developed the UX/UI for their first app prototype, designed a compelling pitch deck, and crafted the storytelling to help communicate their mission to investors and users alike.
B&W Logo
Color Palette Display
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Muted Green was chosen to reflect nature, growth, and sustainability. This soft green gives the brand an eco-conscious and calming feel, aligning with ReUse’s mission to reduce waste and promote smart tech habits.
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Warm Beige was selected to add warmth and approachability. This subtle beige tone brings a human touch to the brand, making it feel more friendly, trustworthy, and user-focused.
Design Process
This project was created using Adobe Illustrator, Adobe Photoshop, Figma, and Canvas. The goal was to align visual clarity with the brand’s mission and make it easy for users and stakeholders to connect with ReUse’s purpose.
